
Who wants to go back to school? Thought not.
Who wants to go back to school to talk about themselves? Thought so!
I was asked to talk about my career history, what I've learned and the responsibilities and duties I have had.
With sweaty palms and twenty pairs of eyes on me I started by saying that one of my career skills WAS NOT public speaking, it really was a daunting experience and probably the reason I have never been a teacher. Also, I know that there is nothing like a young mind to come up with the unexpected!


Some
really exceptional questions actually and it gave me the opportunity to
discuss some other parts of growing up that aren't necessarily work
related but just as important.
Why would anyone want to wear something so noticeable?!
This made me laugh, I said that whilst children their age all seem to
want to conform to those socially acceptable 'norms', adults like to be
more individual. Particularly as we get older, we don't necessarily want
to 'blend in'.
Why would someone want to buy a vintage pair of glasses?
This question came after I explained the difference between vintage and
retro and I thought it was a great question. It reminded me that the
reason a lot of customers find us is because they are looking for a
style that they have always worn but cannot find anymore.
How much do your glasses cost?
This had a few of the more 'business minded' amongst them doing fast
maths and was a great time to discuss the difference between price and
value, and how people sometimes confuse the two.
Why online, why don't you have a shop?
This was a little trickier to explain, if only because the thought of
discussing overheads seemed not only laborious but was not the reason I
was there. So I said that selling online means we can sell anywhere in
the World (prompting some 'Ooohh' sounds) and that sometimes,
the opportunity to try on new styles at home makes the whole experience
more personal and gives the customer the chance to really try the
glasses without a salesperson on their shoulder.
Overall, it was a super experience and thankfully, my own child
who was present was proud of my effort and not in the least bit
embarrassed to be associated with me in front of her friends - win win!
What did I learn from this?
That talking in front of 20 children is not for the faint-hearted but if
they can take only one point from the whole thing and put it to use
then I'm happy.
It also reminded me that you, our customer, are the reason we are still
here, 20 years in and going strong! We are very lucky to have so very
many fantastic repeat customers and I hope this means that we're doing
something right.
Wishing you all the best,
Christina
xx
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